Ah, IFA 2024. Another year, another batch of tech toys that few of us will genuinely require, yet we’ll still ogle at them like they’re the last pint of lager on a Friday. Phones at these events are typically as unsurprising as a Gregg’s pasty, but what’s this? TCL, the unexpected contender in budget tech, has managed to create something intriguing with the Nxtpaper Key. Yes, you read that right – a phone that I might actually give a hoot about in 2024. Buckle up and let’s take a look, mate.
What’s This All About? A Phone with Physical Switches?
TCL’s 50 Pro Nxtpaper 5G boasts more physical switches than a set of lights on the Bigg Market after hours. And not just your standard “Do Not Disturb” nonsense like you find on your beloved iPhones or OnePlus devices. No, this is a real game-changer. TCL has included a switch that allows you to switch between different display modes faster than I can down a pint post-leg day. Genius, right?

Flick this switch, and a menu appears, allowing you to choose between Normal Colour Paper Mode, Ink Paper Mode, or Max Ink Mode. It transitions with a fancy “ink splashing” animation that’s more gratifying than setting a personal best on deadlifts. Classy, if you ask me.
Max Ink Mode: Aye, It’s for Reading Without Straining Your Eyes
Max Ink Mode is the highlight feature here, providing an e-reader style experience. Essentially, TCL is saying, “Here, mate, read to your heart’s content, we won’t drain your battery, and your eyesight remains intact.” It’s not full E Ink tech, but it mimics it well enough. The best part? You can go a *week* without charging while in this mode. That’s right, mate – no longer bound to your charger like a fool for hours.
For those who fancy reading an entire gritty novel without your phone dying in the middle of a plot twist, this could be a hit. And it’s not just limited to reading – certain apps will function in this mode too.
The TCL 50 Pro Nxtpaper working its charm at #IFA2024 pic.twitter.com/jwRYKHd0Ta— Chris Martin | ABV (@mrcjmartin) September 6, 2024

TCL has essentially made it easier for us to binge-read, use apps, or feign productivity while conserving battery like it’s some superpower we never knew we needed.
Specs: More Than You’d Expect for £280
Listen, for £280, you’d expect to get nothing more than the basics, right? Well, TCL has decided to treat us this time. This powerhouse features a 108MP main camera – yes, you heard correctly – so your photos will be sharper than Gazza’s free kick in ’96. It’s loaded with a MediaTek Dimensity 6300 processor, 512GB of storage (plenty of space for your silly TikToks), and a 5010mAh battery that’ll keep you going long after the night winds down.
You’ll also get a slim and light body that feels quite nice in your hand. And for those who enjoy a bit of flair, it comes in a gold finish like C-3PO has had a facelift. Personally, I’d opt for the blue one. A tad more subtle, like yours truly.
Should You Consider Purchasing One?
At £280? You’d be mad not to at least think about it. This device has more tricks up its sleeve than my Jack Russell, and for that price, it’s an absolute bargain. We’ve been doling out our *GadgetLad Best in Show* awards at IFA, and it’s no shocker that this device clinched it. If you’re weary of shelling out flagship prices for the same old recycled junk, the TCL 50 Pro Nxtpaper 5G is a breath of fresh air.
Summary: A Phone We Actually Care About
Let’s face it, we’re fed up with paying a grand for phones that are as thrilling as watching paint dry. But TCL might just have captured our attention with this one. A week-long battery for reading? Physical switches that aren’t just gimmicks? And all for under £300? Aye, mate, sign me up.

